Return of the American Rebel

Inspired by the rebellious spirit of America and the intrigue of unwavering authenticity, R13 launched in Fall 2009. Evocative of our revolutionary stock, R13 reflects the essence of the Gadsden flag. The icon bears a rattlesnake with 13 rattles and the timeless steadfast motto, “Don’t Tread on Me”.

At the forefront of design, R13 cuts avant-garde silhouettes such as the skinny legging and harem pant from Italian and Turkish denim produced in Castelfranco, Italy. Pure indigo casting, quality stretch and machine hand mending give the jeans their superior shape and an authentic vintage feel.

R13 redefines the motorcycle jacket this fall in vintage calf, horsehide and buffalo, utilizing leather manufactured in small artisanal factories in Veneto, Italy. Sleek silhouettes boast unparalleled Italian craftsmanship, quality and fit. Innovative techniques such as tumbling reveal a worn-in character and tough edge.

R13 brings seasonal essentials to life for the story of our intriguing muse. She is introverted, creative and full of fire. Instinctively a step ahead, she effortlessly dictates cool and emanates a little rock and roll. She’s subtly elusive, never panders and is incredibly confident. Her face is masterfully make-up free and her hair-perfectly unkempt. She’s tough, somewhat androgynous and always exudes sexiness.

The R13 collection is available at Barneys, Opening Ceremony, Harvey Nichols, Hishleifers, Linda Dresner, Isetan Japan.